People pay more attention to ads when they feature dogs and cats

COLUMBIA, S.C. — By now most of us can recognize the Target dog — I mean, who can resist those puppy eyes? Apparently not many people, according to a new international marketing study. Researchers conclude that adding dogs or cats to promotional ads makes people more eager to pursue a goal or product. They were also more willing to take risks when making a decision.

“These effects occur because pet exposure experiences remind consumers of the stereotypical temperaments and behaviors of the pet species,” explains Lei Jia, lead study author in a statement.


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